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A Quintessential Roman Experience
If there’s one place in Rome that captures the essence of the city so well that even locals can’t resist its charm, it’s the Hotel Locarno. Tucked away just behind the iconic Piazza del Popolo, this hotel exudes an allure that is simultaneously chic and laid-back, stylish yet unpretentious. It’s the kind of place that feels inherently Roman, even though its origins trace back to Swiss founders in 1925. The hotel’s opening was commemorated with a poster by Anselmo Ballester, a celebrated designer of film posters, and this artwork still graces the lobby today—a testament to its storied past.
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Elegance in Every Corner
In the 1960s, Maria Teresa Celli infused her vision into the hotel, transforming each room with unique antique pieces, many from her own collection, all while maintaining an elegant Art Nouveau style. The result? A visual feast where retro charm meets refined sophistication. Every corner of Hotel Locarno feels like a beautifully curated museum exhibit, yet it retains a warmth and intimacy that makes guests feel right at home. For anyone who appreciates history and design, this place is a treasure trove.
A Bar Steeped in Stories
One of Hotel Locarno’s crowning jewels is its legendary bar on the ground floor. It’s not just a place to sip a well-crafted cocktail; it’s where Italy’s cultural elite have gathered for decades. Imagine the likes of Federico Fellini and Giulietta Masina, Umberto Eco, and Isabella Rossellini sharing conversations over drinks here. The atmosphere is electric with creative energy, making it a must-visit for anyone who appreciates the rich tapestry of Italian art and culture. Personally, I found it to be one of the most vibrant and inspiring spots in Rome—there’s a palpable sense of history in the air.
A Rooftop Escape with Breathtaking Views
Don’t leave without taking the old, slightly creaky elevator up to the roof terrace. The views of Rome’s rooftops and domes are nothing short of cinematic, capturing the city’s timeless beauty in one sweeping panorama. It’s the perfect spot to unwind with a glass of wine as you soak in the stunning cityscape. In my opinion, there are few places in Rome where you can experience such a breathtaking, yet tranquil view—it’s a hidden gem that truly elevates the entire hotel experience.
Living History in Every Room
Before it became the beloved hotel it is today, Hotel Locarno served as a guest house until it was occupied by the Nazis during World War II, and later by American forces. Now, under the management of Caterina Valente, the daughter of Maria Teresa Celli, it continues to be a family-run establishment that preserves its rich legacy while offering modern comforts. The sense of history here is palpable—you can almost feel the walls whispering stories from decades past.
Finding Your Way and What to Expect
Conveniently located in the heart of Rome, just a stone’s throw from the Spanish Steps, Hotel Locarno is about 30 kilometers from Fiumicino Airport. With 44 rooms that reflect the hotel’s historic charm, the rates are on the higher end but well worth the experience. In my view, the combination of location, history, and design makes it a splurge-worthy choice for those seeking an authentic Roman stay.
A Suite That Tells a Story
If you’re looking for a truly unique stay, the “Matilda di Canossa Suite” is a standout. Featuring original Venetian frescoes and a luxurious bathroom adorned with yellow marble from Siena, this suite is a rare gem that harks back to its 1905 origins.
As someone who appreciates the finer details of design and history, I found this suite to be nothing short of enchanting—it’s like staying in a piece of living art.
